🧵 Why Embroidered Shirts Are Still Under explored in India.

• Most fast-fashion brands avoid it because it slows down production.

• Embroidery is not easy to mass-produce — it requires:

• Skilled digitization

• Coordination between fabric cutting and embroidery

• Tight quality checks to avoid puckering or misalignment.

• all these factors make this a premium segment.

  

  Higher Cost of Execution

  • Embroidered shirts are more expensive to make due to:

    • Cost of thread, stabilizers

    • Skilled labor (or high-end machines)

    • Pre-treatment and post-finishing work

  • That makes it hard to compete in a price-sensitive market unless positioned as premium. 🎯 What This Means :

    
    

  • You’re in the perfect spot to:

  • Lead a cultural shift toward timeless embroidered fashion for Indian men

  • Own the narrative: craftsmanship, individuality, expression

  • Stand out in a market that’s overcrowded with printed, loud, or bland designs